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Delta Blues Press Release

August 16, 2013


CATHEAD VODKA BACKS DELTA BLUES MUSEUM'S "DEEPER ROOTS" CAMPAIGN

Mississippi Distillery honors Museum's work through limited-edition sales,
proceeds to fund ongoing campaign

For Immediate Release

CLARKSDALE, MS (August 16, 2013) -

The Delta Blues Museum is partnering with Cathead Vodka,

 

Mississippi's first legal distillery, on a new, limited edition series that will directly benefit the Museum's DEEPER ROOTS campaign. The special "For Mississippi Only" series hits store shelves this week and features 750mL bottles with special Delta Blues Museum guitar pick hang tags and labeling. Of the corporate partnership, Cathead Distillery Partner and Co-Founder Austin Evans offers, "The Delta Blues Museum honors what is unique about Mississippi through its preservation and presentation of the Delta's musical history, a legacy that has changed popular music around the world. As fellow Mississippians who are dedicated to the singular culture of our state, we are proud to support the Museum and its mission. We hope everyone will join us in supporting the Delta Blues Museum's 'Deeper Roots' campaign to expand the exhibits in its new Muddy Waters Addition."

The current DEEPER ROOTS campaign seeks $1.2 million for new and enhanced exhibits for Phase II of the Museum's expansion -- which includes the new Muddy Waters Addition -- enabling the cultural organization to better preserve and display the history and work of Blues artists from the Mississippi Delta, and advancing the Museum's ability to "tell" stories that inspire and educate future generations about this important American art form. Cathead Vodka is the first corporate partner to support the ongoing campaign. Museum Director Shelley Ritter says, "Delta Blues Museum is thrilled to have Cathead Vodka's support as we work to fully realize our mission and vision through expanded exhibits and educational materials. It's fitting that Mississippi's first distillery is supporting Mississippi's oldest music museum."

The limited edition series is on sale statewide beginning this week.

About Cathead Vodka

Co-founded in the spring of 2010 by good friends Austin Evans and Richard Patrick, Cathead Distillery is Mississippi's first and only legal distillery. The idea of Cathead Vodka originated one late night on the back of a tailgate while enjoying Sunflower Blues Festival in Clarksdale, MS. Aside from trying to make a quality product, Cathead Vodka helps local artists in every market distributed to through local musician assistance foundations. Cathead proudly manufactures Cathead Vodka, Cathead Honeysuckle Vodka, Cathead Pecan Vodka, Cathead Pumpkin Spice Vodka, Hoodoo Chicory Liqueur, Bristow Gin and Gold Coast Whiskey.

About the Delta Blues Museum

Established in 1979 by the Carnegie Public Library Board of Trustees and re-organized as a stand-alone museum in 1999, the Delta Blues Museum is Mississippi's oldest music museum. A 2013 recipient of the IMLS National Medal for Museum and Library Services--the nation's highest honor for museum and library service to the community--the Delta Blues Museum is dedicated to creating a welcoming place where visitors find meaning, value and perspective by exploring the history and heritage of the unique American musical art form, the Blues.

Find out more about the DEEPER ROOTS campaign at www.deltabluesmuseum.org/deeperroots.

For more information on events or programs, please call (662) 627-6820, or visit the Museum web site at www.deltabluesmuseum.org.

Members of the press may access the PRESS ROOM for further information, images and materials by registration on the Museum website.

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Shelley Ritter, Director

This newsletter is supported in part by funding from the Mississippi Arts Commission, a state agency, and,
in part, from the National Endowment for the Arts, a federal agency.